Layer I
Semantic Layer
Make the catalog machine-addressable.
Key objects
- Product
- Offer
- Policy
- Availability
- Brand
- Review
- Shipping
Standards & protocols
| Standard | Role | Maturity |
|---|---|---|
| schema.org Product / Offer | Open web semantic contract | Established |
| GS1 / GTIN | Global product identifiers | Established |
| Google Merchant Feed | De facto commerce feed standard | Established |
| JSON-LD + microdata | Structural vehicle in HTML | Established |
Audit checkpoints
- 01 Rate of product pages with GTIN, brand, canonical category.
- 02 Return policy and delivery time exposed in JSON-LD.
- 03 Consistency across Merchant feed, PIM and HTML DOM.
- 04 % of pages with enriched attributes (sizes, materials, compatibility).